TikTok's Top Skincare Brands: Hype vs. Holy Grails
Uncover if TikTok's trending skincare brands live up to the hype! We delve into popular products and share must-have alternatives.

- Seo Yuna
- 3 min read

TikTok’s Top Skincare Brands: Hype vs. Holy Grails
Tiktok has become a hub for skincare trends. Are these viral products actually effective? Let’s explore some of TikTok’s most popular skincare brands and compare them to some equally effective, and sometimes better alternatives.
The Brands on Trial
A recent discussion highlighted several brands trending on TikTok. Here’s a closer look:
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The Ordinary: Known for its affordable and straightforward formulas.
- The Hype: Buffet serum (previously loved by many)
- The Reality: Some individuals develop sensitivities, like hyaluronic acid intolerance.
- Alternative: Prescription-strength tretinoin, if appropriate for your skin concern, may be a viable alternative under a dermatologist’s guidance.
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CeraVe: A drugstore staple praised for its gentle and effective products.
- The Hype: SPF 35 Sunscreen
- Why it Works: Affordable and widely available, CeraVe is a solid choice for basic skincare needs. People love it because it’s gentle and effective.
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L’Oreal: A beauty industry giant with a wide range of products.
- The Hype: Double Extend Beauty Tubes Mascara
- Why it Works: A budget-friendly alternative to higher-end tubing mascaras, great for those with oily lids.
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Glossier: Known for its minimalist aesthetic and Instagram-friendly marketing.
- The Hype: Cloud Paint blush, brow products, eyeshadows.
- The Verdict: Mixed reviews! Some find their brow products and eyeshadows exceptional, while others feel the brand is overhyped. Cloud Paint gets consistent love.
- Insight: One person mentioned that their eyeshadows are great, matte and never crease.
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Dove: A classic brand focused on gentle cleansing and moisturizing.
- The Hype: Deodorant
- The Reality: Preferences vary; some users have moved away from deodorant due to lifestyle changes or reduced sweating.
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Olay: Another established brand with a focus on anti-aging.
- The Verdict: The strong fragrance in many Olay products can be a turnoff for some.
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Neutrogena: A long-standing brand offering a wide array of skincare solutions.
- The Hype: Rainbath shower gel, Sesame Body Oil
- The Switch: Some users transition to natural or eczema-friendly brands like Sebamed or Acure.
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Kiehl’s: Known for its high-quality ingredients and effective formulas.
- The Hype: Moisturizers, Cilantro + Orange Mask, Rare Earth Mask, Calendula Calming Mask.
- The Disappointment: The Cilantro & Orange mask has been discontinued, much to the dismay of some users. The Rare Earth mask is good for oily skin.
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Cetaphil: A gentle cleanser often recommended by dermatologists.
- The Hype: Gentle cleanser
- Alternative: Some prefer Eucerin’s eczema line for more targeted moisturizing.
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Estee Lauder: A luxury brand with a focus on anti-aging and high-performance formulas.
- The Hype: Advanced Night Repair Serum
- The Reality: Often too fragrant for sensitive skin. Advanced Night Repair Serum does gets good reviews from users.
Key Takeaways
- Affordability Matters: Many popular brands are accessible and budget-friendly.
- Individual Reactions Vary: Sensitivity to ingredients like hyaluronic acid can develop.
- Hype Isn’t Everything: Explore alternatives and find what truly works for your skin.
- Ingredient Awareness: Pay attention to fragrance and other potential irritants.
Finding Your Holy Grails
The best skincare routine is one tailored to your specific needs. What works for one person may not work for another. Don’t be afraid to experiment, read reviews, and consult with a dermatologist to discover your own holy grail products.
Disclaimer: This blog post is for informational purposes only and does not constitute medical advice. Always consult with a qualified healthcare professional for any questions you may have regarding your health or treatment.
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